DORIS ENOCHS
Cult Gaia Pop-up Store Design
Client: Cult Gaia
Location: Florence, Italy
Year: 2022
This is a final semester project I created with my team including Elizabeth Franz and Aranza Caceres for our Visual Merchandising course.
We were tasked with the responsibility of selecting a brand, developing a floor plan for their store, and creating one window display.We made all branding decisions, location decisions, and were responsible for creating a visual mock-up of the store as well.
The Concept
To bring the outside indoors by creating Cult Gaia's first in-person shopping experience. This pop-up shop will be located in Malibu, California overlooking El Matador beach. Using solar power and reclaimed materials, this store will embody the company's mission and commitment to nature through sustainable practices. Our design will include minimalism with strong structural aspects through props, furniture, and fixtures. In addition to the in-person shopping, the experience continues with an on-site juice bar and outdoor seating to enjoy the views ahead and take in the nature around.
Color Mood Board
Materials
1. Terracotta for the walls
2. Unstained wood for the floors
3. Dried bamboo for the texture on walls
4. Reclaimed tiles for outdoor patio
5. Both vegan leather and secondhand products for furniture
Colors
Store Exterior
Terracotta Red
Beachgrass Tan
Deep Sand Tan
Palm Leaves Green
Soft Sky Blue
Calm Orange
Store Interior
